The renowned chef Christian Petersen partnered with artisan Harris to create an authentic beer for their neighborhood: San Isidro. The name “Zona Norte” in spanish means North Zone (where San Isidro is located in Buenos Aires). Supported by tradition, and with simplicity as a premise, they achieved an innovative product while maintaining the essence of craft beer.

We were called to create a brand that pays homage to the neighborhood and values ​​its stories, in a contemporary and simple way. That’s why we decided to use only black and white, with a blue accent, and a single typeface: Helvetica. Last but not least, we added illustrations to the graphic system, which gives the brand a warmth and a playful touch.

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Creative Direction: Melisa Rivas & Manuela Ventura.

Design: Melisa Rivas, Manuela Ventura & Nicole Kupczok.
Photography: Malena Fradkin (exterior) & Alejandro Guyot (factory).

Models: Franco La Mattina & Lu Wizen.